What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?
A) psychographic segmentation
B) demographic segmentation
C) benefit segmentation
D) behavioral segmentation
E) lifestyle segmentation

Question

Quizplus · Accepted Answer

Demographic segmentation categorizes consumers based on statistical characteristics such as gender, age, income, and education, making it the correct answer.

What Type of Segmentation Divides Consumer Markets into Segments Using