Which of the following IS NOT a typical basis used to segment business markets?
A) type of organization
B) organizational characteristics
C) benefits sought
D) organizational culture
E) relationship intensity

Question

Quizplus · Accepted Answer

Organizational culture is not typically a basis used to segment business markets. Market segmentation in business markets is usually based on factors like type of organization, organizational characteristics, benefits sought, and relationship intensity, which are more objective and quantifiable. Organizational culture, being more about internal values and practices, is less commonly used for segmentation purposes.

Which of the Following IS NOT a Typical Basis Used