Firms engage in __________ when their intimate knowledge and expertise in one market allows them to offer customized marketing programs that not only deliver needed products but also provide needed solutions to customers' problems.
A) single segment targeting
B) market specialization
C) selective targeting
D) product specialization
E) mass market targeting

Question

Quizplus · Accepted Answer

Market specialization involves firms using their deep knowledge and expertise in a particular market to create tailored marketing programs that address specific customer needs and problems, rather than focusing on a single product or a wide range of markets.

Firms Engage in __________ When Their Intimate Knowledge and Expertise