If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent?
A) co-branding
B) brand licensing
C) co-marketing
D) brand affinity
E) brand collaboration

Question

Quizplus · Accepted Answer

This example represents co-branding, where two or more brands collaborate on a product or service, allowing them to leverage each other's brand equity. In this case, Dell, Intel, and Microsoft Windows are all distinct brands that come together on a single product, the notebook computer.

If You Purchase a Notebook Computer from Dell, You Will