Rovio recently launched a new version of its popular Angry Birds game called "Angry Birds: Star Wars." What type of brand alliance does this represent?
A) family branding
B) brand licensing
C) co-marketing
D) brand affinity
E) brand collaboration

Question

Quizplus · Accepted Answer

This represents brand licensing, where Rovio (the owner of Angry Birds) has obtained the rights to use the Star Wars theme from its owner (likely Disney) to create and market a new version of their game.

Rovio Recently Launched a New Version of Its Popular Angry