One way of looking at __________ is to consider the marketing and financial value associated with a brand's position in the marketplace.
A) brand equity
B) brand identity
C) brand equality
D) brand value
E) brand capitalization

Question

Quizplus · Accepted Answer

Brand equity refers to the marketing and financial value associated with a brand's position in the marketplace, including consumer perception, recognition, and loyalty.

One Way of Looking at __________ Is to Consider the Marketing