Firms using the __________ approach during the decline stage of the product life cycle will gradually reduce marketing expenditures and use a less resource-intensive marketing mix.
A) divesting
B) harvesting
C) repositioning
D) life extending
E) balanced

Question

Quizplus · Accepted Answer

The harvesting approach involves gradually reducing marketing expenditures and utilizing a less resource-intensive marketing mix during the decline stage of a product's life cycle, aiming to maintain or gently decrease the product's market presence while maximizing cash flow.

Firms Using the __________ Approach During the Decline Stage of the Product