__________ is defined as a business philosophy aimed at defining and increasing customer value in ways that motivate customers to remain loyal.
A) Lifetime value management
B) Customer orientation
C) Market orientation
D) Customer relationship management
E) Retention management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the correct answer because it focuses on managing a company's interactions with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. CRM encompasses a business philosophy aimed at defining and increasing customer value in ways that motivate customers to remain loyal.

__________ Is Defined as a Business Philosophy Aimed at Defining