What is the primary disadvantage associated with using financial incentives as a means of developing customer relationships?
A) They take a long time to work.
B) Customers may resist the use of financial incentives.
C) They can be expensive to use.
D) They can promote continual brand switching.
E) All of the above.

Question

Quizplus · Accepted Answer

Financial incentives may encourage customers to continually switch to the brand that offers the best incentives, rather than developing a long-term relationship with a brand. This can lead to customers being less loyal and may ultimately harm the relationship between the customer and the brand. Additionally, financial incentives can be expensive to offer and may not always be sustainable in the long run.

What Is the Primary Disadvantage Associated with Using Financial Incentives