With respect to the different components of the total product offering, supplemental products play the important role of:
A) meeting basic customer needs.
B) delivering the main core benefits of the product offering.
C) adding symbolic benefits to the product offering.
D) delivering the minimum level of quality demanded by customers.
E) differentiating the product offering from competing products.

Question

Quizplus · Accepted Answer

Supplemental products add value to the core product through additional features or services that differentiate the product offering from competing products. These can include warranties, free delivery, installation services, and customer support, among others, which enhance the overall product offering and make it more attractive to consumers compared to competitors' offerings.

With Respect to the Different Components of the Total Product