Which of the following statements about value is FALSE?
A) Value includes the concept of quality, but it is broader in scope.
B) Value takes into account every marketing program element.
C) Value, unlike quality, means the same thing to all customers.
D) Value is critical to maintaining long-term customer relationships.
E) Value allows for the necessary balance among the five types of utility.

Question

Quizplus · Accepted Answer

Value is subjective and can vary greatly among different customers based on their individual needs, preferences, and perceptions. Unlike quality, which can be more objectively measured, value is inherently subjective and does not mean the same thing to all customers.

Which of the Following Statements About Value Is FALSE