Mahindra and Mahindra is an Indian manufacturer of sport utility vehicles (SUVs). Its brand, the Scorpio, is recognized for its rugged design and construction and is marketed successfully in a number of emerging market countries. The company's success is due in part to:

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The company's success is attributed to its experience operating in institutionally immature markets. This has allowed it to tailor its products to the needs of specific markets, including the Scorpio which is marketed successfully in a number of emerging market countries.

Mahindra and Mahindra Is an Indian Manufacturer of Sport Utility