After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems,the firm's stock plummeted and hundreds of lawsuits were filed against the company.This demonstrates what can occur if firms ignore
A) marketing citizenship.
B) sociocultural forces.
C) environmental causes.
D) social responsibility.
E) laws regulating car design.
Correct Answer:
Verified
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