Breyer's produces a variety of ice cream flavors and lines of varying qualities. The higher quality ice cream varieties are priced higher than the basic ones. Breyer's is using ____ to price its ice cream.
A) captive pricing
B) price baiting
C) premium pricing
D) bait pricing
E) differential pricing

Question

Quizplus · Accepted Answer

Breyer's is using premium pricing to price its ice cream, where the higher quality ice cream varieties are priced higher than the basic ones. This strategy targets customers who are willing to pay more for a better product and helps to increase profit margins.

Breyer's Produces a Variety of Ice Cream Flavors and Lines