Question 1

All of the following are types of direct marketing except

Accepted Answer

The answer of All of the following are types of...

Question 2

What is the most popular type of product sold through television home shopping?

Accepted Answer

Jewelry is often the most popular type of product sold through television home shopping due to its visual appeal and the ability to demonstrate its features effectively on TV.

Question 3

What is a potential disadvantage of direct selling?

Accepted Answer

Direct selling can be viewed with skepticism by some customers and may make them less likely to make a purchase. This can be due to the aggressive nature of some salespeople or negative associations with pyramid schemes.

Question 4

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

Accepted Answer

A party plan involves a salesperson making a presentation to a group of people at a private event, such as a home party, where guests can see, touch and try the products before placing an order. This is exactly what happened in the scenario described. Telemarketing, warehouse clubs, direct marketing, and catalog showrooms involve different methods of selling products.

Question 5

What is a potential disadvantage of direct selling?

Accepted Answer

Some customers may view direct selling negatively, associating it with aggressive or pushy sales tactics. This can create a barrier to building trust with potential customers and may limit the potential reach of the sales force.

Question 6

Direct marketing,direct selling,and automatic vending are all examples of ____ retailing.

Accepted Answer

Direct marketing, direct selling, and automatic vending all involve the sale of products or services without the need for a physical store location or storefront. This type of retailing is known as nonstore retailing since sales take place outside of a traditional brick-and-mortar retail setting.

Question 7

The three major types of nonstore retailing are

Accepted Answer

The three major types of nonstore retailing are direct marketing, direct selling, and automatic vending. These encompass a range of methods that allow businesses to sell products and services to customers without requiring a traditional retail storefront.

Question 8

When a retailer advertises a product and makes it available for purchase through telephone or mail orders,the retailer is using

Accepted Answer

Direct-response marketing refers to the use of advertising and other types of communication that encourage the customer to make an immediate purchase or response, such as through phone or mail orders. This is different from direct selling, which typically involves face-to-face interactions, and telemarketing, which typically involves outbound phone calls to potential customers. Television home shopping and automatic vending are also not quite the same thing, as they involve specific channels or methods for selling products.

Question 9

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller.This is an example of

Accepted Answer

Brad's purchase through Borders Books and Prints' website falls under online retailing, where customers can directly purchase goods or services through the internet.

Question 10

In the Sunday paper,Caitlin sees a flyer for a collector's edition Thomas Kinkade plate that is available to purchase by filling out and mailing in a form or by calling a 1-800 number.This is an example of

Accepted Answer

The flyer is soliciting a direct response from the consumer by providing options to purchase through filling out a form or calling a number, therefore making it an example of direct-response marketing.

Question 11

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them,paying with her credit card.This is an example of

Accepted Answer

This is an example of television home shopping, where customers can view products on television and order them via a toll-free number.

Question 12

With respect to retailing,what is the "party plan"?

Accepted Answer

The "party plan" in retailing refers to a sales strategy where a consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products. This strategy is commonly used for selling products such as beauty and skincare, kitchenware, and household goods. Therefore, choice E is the best answer.

Question 13

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Accepted Answer

The description matches the definition of direct selling, which involves a salesperson making face-to-face sales presentations to consumers at their homes or workplaces. Direct marketing might involve some face-to-face sales, but it usually involves other channels like email or social media. Telemarketing involves phone sales, and direct-response marketing involves soliciting a direct response from consumers through ads or other promotions. Personal selling is a broader term that can include face-to-face sales, but it also covers other types of interactions between salespeople and customers.

Question 14

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Accepted Answer

Television home shopping would give the retailer the ability to demonstrate the product, which is important for a new kitchen device. Online retailing would not offer the same level of product demonstration.

Question 15

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

Accepted Answer

The answer of When products are presented to television viewers,who...

Question 16

In order to justify direct-response marketing,a product really needs to be priced above

Accepted Answer

The answer of In order to justify direct-response marketing,a product...

Question 17

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone.Advo Systems illustrates which of the following methods of selling retail products?

Accepted Answer

The answer of Advo Systems is an organization that mails...

Question 18

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

Accepted Answer

Chadwick's primarily operates through catalog marketing by sending booklets to customers, allowing them to place orders through various channels. While they do have an online presence, it is not their primary sales channel, and they also offer order placement through traditional direct selling methods such as phone and mail. Direct-response marketing typically involves ads that elicit an immediate response and is not as applicable to Chadwick's business model. Specialty retail typically refers to stores that specialize in a particular product category, which does not apply to Chadwick's as they offer a variety of clothing and accessories.

Question 19

The performance of marketing-related activities conducted on the telephone is called

Accepted Answer

Telemarketing specifically refers to marketing activities conducted over the telephone, including sales calls, lead generation, and customer service. The other options may involve marketing through other channels, such as online marketing (e-marketing), mail-order marketing (direct-response marketing), or physical retail locations (phone retailing). Tel-selling is not a commonly used term in marketing.

Question 20

What type of retailing began with Montgomery Ward in the late 1800s?

Accepted Answer

Montgomery Ward is known for pioneering catalog marketing in the late 1800s, allowing customers to order items through a catalog and have them delivered by mail.

Quiz 15: A Retailing,wholesaling and Direct Marketing

All of the following are types of direct marketing except

What is the most popular type of product sold through television home shopping?

What is a potential disadvantage of direct selling?

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products.A salesperson from Angel Products makes a presentation and takes the women's orders.This is an example of

What is a potential disadvantage of direct selling?

Direct marketing,direct selling,and automatic vending are all examples of ____ retailing.

The three major types of nonstore retailing are

When a retailer advertises a product and makes it available for purchase through telephone or mail orders,the retailer is using

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller.This is an example of

In the Sunday paper,Caitlin sees a flyer for a collector's edition Thomas Kinkade plate that is available to purchase by filling out and mailing in a form or by calling a 1-800 number.This is an example of

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them,paying with her credit card.This is an example of

With respect to retailing,what is the "party plan"?

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

When products are presented to television viewers,who can purchase them by calling a toll-free number and paying with a credit card,____ is being used.

In order to justify direct-response marketing,a product really needs to be priced above

Advo Systems is an organization that mails product brochures and coupons to potential consumers who can then purchase these products by mail or by phone.Advo Systems illustrates which of the following methods of selling retail products?

Chadwick's sends its customers booklets containing its product offerings and allows them to place orders on the telephone,through the mail,or online.Chadwick's is primarily a(n)

The performance of marketing-related activities conducted on the telephone is called

What type of retailing began with Montgomery Ward in the late 1800s?