Store brands appeal mainly to lower-income,price-conscious customers.

Question

Quizplus · Accepted Answer

This statement is not entirely true. While lower-income, price-conscious customers may be a target market for store brands, store brands also appeal to customers across different income levels who appreciate their quality and value for money. Furthermore, some store brands have gained a reputation for being just as good or better than their name-brand counterparts, which appeals to a wider range of customers.

Store Brands Appeal Mainly to Lower-Income,price-Conscious Customers