If 7-UP decides Diet 7-Up with Vitamins is not reaching profit expectations and simply allows the product to decline without any change in marketing strategy,it is using a(n)____ deletion strategy.
A) run-out
B) immediate drop
C) slow-down
D) phase-out
E) drop-down

Question

Quizplus · Accepted Answer

Phase-out is a deletion strategy that involves gradually reducing the marketing efforts and availability of a product until it eventually disappears from the market. This is different from immediate drop (B) where the product is quickly removed from the market without any prior warning, and run-out (A) where the product is allowed to sell out its remaining inventory before being discontinued. Slow-down (C) and drop-down (E) are not typical deletion strategies.

If 7-UP Decides Diet 7-Up with Vitamins Is Not Reaching