Safeway Food Stores is involved in identifying and analyzing a target market.The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages.Based on this example,Safeway is creating a
A) corporate strategy.
B) target design.
C) mix strategy.
D) marketing strategy.
E) marketing tactic.

Question

Quizplus · Accepted Answer

Safeway is developing a marketing strategy, which involves identifying and analyzing a target market and creating a marketing mix to meet the needs of that market. A marketing strategy is an overarching plan that guides marketing efforts towards specific goals and objectives.

Safeway Food Stores Is Involved in Identifying and Analyzing a Target