When Opryland Hotel wants to have at least 90 percent of its customers indicating they had a memorable and satisfying experience at the hotel,this is an example of
A) implementing the marketing mix
B) maintaining their corporate identity
C) a marketing objective
D) a strategic plan
E) a mission statement

Question

Quizplus · Accepted Answer

This is a specific goal that the hotel is trying to achieve through their marketing efforts. It is a measurable objective that can be used to track their success in providing a positive customer experience.

When Opryland Hotel Wants to Have at Least 90 Percent