Ford has centralized marketing operations with personnel who direct marketing research,distribution,sales,advertising,and so forth reporting directly to the top-level marketing executive.Ford's marketing department is organized by
A) product.
B) region.
C) types of customers.
D) subregion.
E) function.

Question

Quizplus · Accepted Answer

Ford's marketing department is organized by function, meaning that personnel who direct marketing research, distribution, sales, advertising, and so on report directly to the top-level marketing executive. This suggests a centralized structure in which each function has its own specialized expertise and works closely with other functions to achieve overall marketing objectives.

Ford Has Centralized Marketing Operations with Personnel Who Direct Marketing