Market basket analysis is a useful and entertaining way to explain data mining to a technologically less savvy audience, but it has little business significance.

Question

Quizplus · Accepted Answer

Market basket analysis can have significant business implications, as it helps identify frequently occurring patterns in customer purchases and can be used to improve product recommendations, store layout, and marketing strategies. It is widely used in retail and e-commerce industries.

Market Basket Analysis Is a Useful and Entertaining Way to Explain