In the Target case study, why did Target send a teen maternity ads?
A) Target's analytic model confused her with an older woman with a similar name.
B) Target was sending ads to all women in a particular neighborhood.
C) Target's analytic model suggested she was pregnant based on her buying habits.
D) Target was using a special promotion that targeted all teens in her geographical area.

Question

Quizplus · Accepted Answer

Target's analytic model suggested she was pregnant based on her buying habits, which led to the sending of maternity ads. This was determined through analysis of her purchase history and patterns that matched those of expectant mothers.

In the Target Case Study, Why Did Target Send a Teen