Which TWO of the following are reasons for brands becoming more important for fmcgs?

Question

Quizplus · Accepted Answer

Innovative and differentiated products command a price premium, which means that consumers are willing to pay more for a product that they perceive as better or unique. Brands help create that perception, making them more important for FMCGs. Additionally, as consumers in emerging markets become more aware and interested in brands, building a strong brand becomes essential for FMCG companies to succeed in those markets. Price competition and low cost may still be important, but they are not the primary reasons for brands becoming more important in FMCGs. The shift towards 'Generation Y' values may also be a contributing factor, but it is not mentioned as a choice in this question.

Which TWO of the Following Are Reasons for Brands Becoming