According to the chapter case, UPS's use of web-based tools that allow customers to embed UPS functions, such as tracking and cost calculations, into their own websites, was an information systems solution used to achieve customer intimacy.

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The use of web-based tools that allow customers to embed UPS functions into their own websites is an example of UPS using information systems to achieve customer intimacy. This solution allows customers to have convenient access to UPS services and information from their own websites, strengthening the relationship between UPS and its customers.

According to the Chapter Case, UPS's Use of Web-Based Tools