These four principles of marketing are used to guide development of a marketing plan, focusing on the critical elements of the plan. Select all that apply.

Question

Quizplus · Accepted Answer

1. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.
2. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place. People is not included as a specific focus of the principles.
3. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.
4. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.
5. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.

These Four Principles of Marketing Are Used to Guide Development