A computer manufacturer uses its competence in product design to produce laser printers. This company is pursuing which of the following strategies?
A) Unrelated diversification
B) Vertical integration
C) Related diversification
D) Product development

Question

Quizplus · Accepted Answer

The company is diversifying its product line into laser printers, which are related to its core competence in product design. Therefore, it is pursuing a strategy of related diversification.

A Computer Manufacturer Uses Its Competence in Product Design to Produce