Satisficing occurs when decision makers:
A) select the first alternative that comes along.
B) select a good alternative instead of continuing to search for the optimal choice.
C) begin with a solution instead of a problem.
D) select a few alternatives that differ only slightly from the status quo.

Question

Quizplus · Accepted Answer

Satisficing occurs when decision makers select a good enough alternative instead of searching for the optimal choice. They may still consider multiple options but choose one that meets their criteria and is satisfactory, rather than continuing to search for a better alternative. Option A is incorrect because selecting the first alternative that comes along would not involve any consideration of other options. Option C is incorrect because beginning with a solution instead of a problem is a different concept. Option D is incorrect because selecting alternatives that differ only slightly from the status quo is called incremental decision making.

Satisficing Occurs When Decision Makers