The term "content adjacency" refers to:
A) placing advertisements to reach consumers based on various traits such as demographics and purchase history.
B) a technique used by online publishers to increase the effectiveness of their campaigns.
C) advertisements that are targeted based on a user's query.
D) a concern that an advertisement will run near offensive material, embarrassing an advertiser and / or degrading their products or brands.
E) problems associated with advertisements that run before a user arrives at the home page of a Web site.

Question

Quizplus · Accepted Answer

Content adjacency refers to the notion that an advertisement will run near or next to inappropriate or offensive material, which can be detrimental to the advertiser's reputation and brand image. This is an issue that advertisers need to be aware of and mitigate to avoid negative consequences.

The Term "Content Adjacency" Refers To