UniFront Corp., a telecommunications company, has launched a new limited-edition smartphone called zNINE that has advanced technology features and is built using high-grade material. The company has made only 99 of these zNINE cellphones and customers are ready to pay more than what the cellphone is worth because it is so limited in number. This scenario can be best categorized as an example of __________.
A)parity
B)complexity
C)rarity
D)inimitability

Question

Quizplus · Accepted Answer

The scenario can be categorized as an example of rarity, as the limited number of zNINE cellphones creates a sense of exclusivity and uniqueness, leading customers to be willing to pay more than the worth of the cellphone.