Lynx Inc., a startup firm, has been trying to sell its product to customers.However, the customers do not perceive any value in the product and neither do they find it unique in any way.Lynx Inc.also does not have proper systems and processes that can help in auditing and retaining the profits created by their employees.The company has drained its funds in the process, but it has not been able to successfully establish itself in the market.As a result, the firm has not been able to successful to its stakeholders.Ultimately, the board of directors at Lynx Inc.decides to shut it down completely.This scenario best exemplifies _____.
A) competitive advantage
B) competitive parity
C) competitive success
D) competitive failure

Question

Quizplus · Accepted Answer

The scenario described highlights that the company failed to establish itself in the market due to the lack of perceived value and uniqueness of its product. Additionally, the absence of proper systems and processes for retaining profits suggests poor management, which further reinforces the company's failure. Therefore, the best choice is D - competitive failure.

Lynx Inc, a Startup Firm, Has Been Trying to Sell Its