In terms of product differentiation, convenience refers to ________.
A)how long a product functions optimally
B)how unique a product is when compared to others
C)how efficient a product is in meeting consumers' primary needs
D)how easy it is for customers to purchase a product

Question

Quizplus · Accepted Answer

Convenience refers to how easy it is for customers to purchase a product. This could mean the availability of the product in different locations, the ease of ordering online, or the ease of accessing customer service.

In Terms of Product Differentiation, Convenience Refers to ________