At Red Inc., a retail store, Mark, the manager, maps the consumption chain to understand the buying patterns of the consumers. He has identified how consumers become aware of their needs for products or services. Which of the following is he likely to do next?
A)He identifies how consumers find the store's offerings.
B)He identifies why dissatisfied consumers return products.
C)He identifies the kind of help that consumers need in order to use their products.
D)He identifies the mode used to pay for the products.

Question

Quizplus · Accepted Answer

After identifying how consumers become aware of their needs for products or services, the next step for Mark would be to identify how consumers find the store's offerings, as this will help him understand the factors that influence purchasing decisions and how to better market the store's products or services. Option B, identifying why dissatisfied consumers return products, is related to post-purchase behavior and not relevant at this stage of the consumption chain. Option C, identifying the kind of help that consumers need in order to use their products, and Option D, identifying the mode used to pay for the products, are also post-purchase behaviors and not relevant at this stage.