Kim, a consumer, is in the final stage of selecting a product.Which of the following is is true if her actions follow the typical consumption chain?
A) Kim is unlikely to have become aware of her need for a product yet.
B) Kim is likely to be persuaded by the product attributes at this stage.
C) Service providers are likely to assist Kim in helping her use the product.
D) Service providers are likely to detect faults with the performance of the product.

Question

Quizplus · Accepted Answer

In the final stage of the consumption chain, Kim would have already become aware of her need for the product, searched for information, evaluated alternatives, and made a purchase decision. At this stage, she is likely to be influenced by the product attributes and features, such as price, quality, and design, rather than being persuaded by advertising or promotional messages. Service providers may assist Kim in using the product, but they are unlikely to detect faults with the product's performance at this stage.

Kim, a Consumer, Is in the Final Stage of Selecting