How would you rate Sears as a department store? Version 1
Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best
Version 2
Probably the worst - - - - - - I - - - - - - - - - - - - - - - - - - - Probably the best
0 10 20 30 40 50 60 70 80 90 100
The above scales are all examples of a ________.
A) Stapel scale
B) continuous rating scale
C) Semantic differential scale
D) Likert scale

Question

Quizplus · Accepted Answer

The scale is a continuous rating scale as it provides a range from worst to best with evenly spaced intervals. It is not a Stapel scale as it does not contain a neutral midpoint, it is not a Semantic differential scale as it does not use opposing bipolar adjectives, and it is not a Likert scale as it does not ask respondents to agree or disagree with a statement.

How Would You Rate Sears as a Department Store? Version