In marketing,sales,cost,market share,and number of customers are variables measured on a ________ scale.
A) ratio
B) interval
C) nominal
D) ordinal

Question

Quizplus · Accepted Answer

The ratio scale allows for the measurement of variables in terms of numerical values and has a true zero point, which means that the absence of the variable can be represented by zero. In marketing, variables such as sales, cost, market share, and number of customers are usually measured in numerical values and have a true zero point. Therefore, the most appropriate scale of measurement for these variables is the ratio scale.

In Marketing,sales,cost,market Share,and Number of Customers Are Variables Measured on a ________