The Real Research Mall of Atlanta focus group example in the text used focus groups to uncover ________.
A) information on the brand value of the mall
B) information on mall brand identity versus other malls
C) information on the mall visit experience
D) all of the above

Question

Quizplus · Accepted Answer

The focus groups were used to uncover information on the brand value of the mall, information on mall brand identity versus other malls, and information on the mall visit experience. Therefore, all of the above choices are correct.

The Real Research Mall of Atlanta Focus Group Example in the Text