MDS could be used for all of the marketing applications below except ________
A) Channel decisions judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
B) Market segmentation position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
C) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
D) Consumer intention how do consumer's intentions to buy the brand vary with different price levels?

Question

Quizplus · Accepted Answer

MDS is not a suitable method for assessing consumer intention to buy a brand at different price levels, as this requires a different type of analysis. MDS is more suitable for understanding perceptions and attitudes towards brands and their positioning in the market.

MDS Could Be Used for All of the Marketing Applications