________ data order the brands or stimuli in terms of respondents' preferences for some property.
A) Direct
B) Derived
C) Preference
D) Likert

Question

Quizplus · Accepted Answer

Preference data is used to order brands or stimuli based on respondents' preferences for some property. This type of data is typically collected through ranking or rating tasks where respondents indicate their preferred option. Direct data refers to actual measurements (e.g. weight or height) and Likert data is a type of rating scale where respondents indicate the extent to which they agree or disagree with a statement. Derived data is calculated from other data sources (e.g. percent change).

________ Data Order the Brands or Stimuli in Terms of Respondents