Marketing Research,as defined by the author,is everything except ________.
A) useful for the purpose of improving decision-making
B) objective
C) systematic
D) politically biased

Question

Quizplus · Accepted Answer

The author defines marketing research as objective, systematic, and useful for improving decision-making. However, the author specifically excludes politically biased research from the definition. Therefore, the correct answer is D.

Marketing Research,as Defined by the Author,is Everything Except ________