A political candidate, "X," delivers a long speech on why he is more qualified for office than his opponent. The speech lists 250 distinct reasons he deserves the position. Upon hearing the list, a voter decides that the list of reasons to elect "X" is so long that he simply must be the superior candidate. However, this voter did not pay attention to the actual content of the list. This type of reasoning is best described by which method of persuasion?
A) Central
B) Systematic
C) Analytic
D) Peripheral

Question

Quizplus · Accepted Answer

This type of reasoning is best described as a peripheral method of persuasion, where the voter is swayed by superficial or shallow aspects (the length of the list) rather than paying attention to the actual content of the speech.

A Political Candidate, "X," Delivers a Long Speech on Why