If a commercial advertises a prescription drug by emphasizing the possible benefit of this drug rather than the numerous side-effects of its use, which of the following would best describe the effect that the advertisers are utilizing?
A) Framing
B) Anchoring and adjustment
C) Illusory correlation
D) Wishful thinking

Question

Quizplus · Accepted Answer

The advertisers are using framing, which involves emphasizing certain aspects of a message to influence how it is perceived. In this case, they are emphasizing the benefits of the drug to make it seem more appealing to potential consumers.

If a Commercial Advertises a Prescription Drug by Emphasizing the Possible