Which of the preceding activities would likely not be considered part of The Gap clothing company's value chain?
A) Designing a new product line.
B) Locating and then negotiating terms with a clothing manufacturer.
C) Marketing an existing product line.
D) Distributing goods from regional warehouses to local stores.
E) All of these activities would be an element in the company's value chain.

Question

Quizplus · Accepted Answer

All of the listed activities would be considered part of The Gap's value chain. The value chain includes all of the activities involved in creating a product or service, from the initial design to the final delivery to the customer. Designing new products, locating manufacturing partners, marketing the products, and distributing them to stores are all key elements of The Gap's value chain.

Which of the Preceding Activities Would Likely Not Be Considered