Mary works in the public relations department of New Trends Sales Company.Her job includes portraying New Trends's activities in their best light.In this context,ethics consist of
A)a different set of principles from those that apply to other activities.
B)the same moral principles that apply to non-business activities.
C)those principles that produce the most favorable financial outcome.
D)whatever saves New Trends's "face."

Question

Quizplus · Accepted Answer

Ethics in public relations, or any other business activity, should be guided by the same moral principles that apply to non-business activities. It is important to act with integrity, transparency, honesty, and fairness in all professional interactions, including portraying the company's activities in a positive light. Focusing only on the most favorable financial outcome or saving face can lead to unethical behavior and harm the company's reputation in the long run.

Mary Works in the Public Relations Department of New Trends