The most notable finding of comScore's research on internet advertising was that ________.
A) online brand communication effects actually decreased offline sales
B) the most effective Web ads in history were run by AT&T in 1994
C) online display ads improved online and offline sales and Web site visits even if people didn't click on the ads
D) consumers will click on ads, but only if it is preceded by trustworthy brand communication
Correct Answer:
Verified
Q2: Considering rich media ads, what is one
Q4: How does paid inclusion occur?
A) Text or
Q9: Social networks contain all of the following
Q9: Mobile advertising can be viewed as a
Q13: Which media do global consumers trust the
Q14: In making an internet buy, what is
Q15: If an advertiser wants to narrowly target
Q16: Regarding paid media, which of the following
Q17: Communications media are tools used for disseminating
Q19: The terms paid media and advertising should
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents