The No-Good Company produces goods that provide damages to society-at-large. If consumers of No-Good's products fail to take external benefits into account

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If consumers of No-Good's products fail to take external benefits into account, they will not understand the full cost of the product and therefore demand it more than they should, shifting the demand curve too far to the right. This results in a market failure where the price and quantity produced do not represent the true cost and benefit to society.

The No-Good Company Produces Goods That Provide Damages to Society-At-Large