A strategic alliance in which two similar companies pool resources to receive a benefit (too difficult or expensive for either to obtain alone) is called:
A) a value-chain partnership.
B) a mutual service consortium.
C) a joint venture.
D) an internal market system.

Question

Quizplus · Accepted Answer

A mutual service consortium is a strategic alliance where similar companies pool resources to achieve a benefit that would be too difficult or expensive for them to achieve independently. This type of partnership allows the companies to maintain their autonomy while leveraging shared resources for mutual benefit.

A Strategic Alliance in Which Two Similar Companies Pool Resources