Table 15.3
You are studying a medium-sized service company. You find that Joe, a customer service representative, has been doing his job for five years. He takes about 200 customer calls a day and helps customers with their product questions. Bridgette, the CEO, has been with the company about three years and is in the process of making its structure more organic and flexible. Between Bridgette and Joe is Fred, who conveys management's decisions and policies to Joe and helps Bridgette stay in touch with the several hundred 'Joes' who work in customer service. Sally is the corporate attorney and works with Bridgette on corporate legal matters.
-Refer to Table 15.3. Bridgette represents the ________ in Mintzberg's model.
A) technostructure
B) strategic apex
C) operating core
D) support staff

Question

Quizplus · Accepted Answer

Bridgette, as the CEO, represents the strategic apex in Mintzberg's model. The strategic apex is responsible for directing the organization's overall strategy and making key decisions.

Table 15.3 You Are Studying a Medium-Sized Service Company. You Find That