A marketing manager who wants to analyze the firm's sales should be aware that:
A) sales invoice files contain little useful information.
B) the best way to analyze sales data is according to geographic regions.
C) sales analysis involves a detailed breakdown of a company's sales forecasts.
D) sales analysis may not be possible unless the manager has made arrangements for the company to capture identifying information about each sale.
E) a manager can never have too much data.

Question

Quizplus · Accepted Answer

Sales analysis requires identification of each sale so that it can be accurately tracked and analyzed. This means capturing information such as customer name, product purchased, date of purchase, and transaction value. Without this information, it is difficult to accurately assess sales performance.

A Marketing Manager Who Wants to Analyze the Firm's Sales