The iceberg principle suggests that:
A) most competitors' strategies are not obvious on the surface.
B) small customers usually have the most hidden profit potential.
C) conclusions based on summary information are often misleading.
D) no matter what control procedure is used, most major problems are impossible to detect until it is too late.
E) None of the above is true.

Question

Quizplus · Accepted Answer

The iceberg principle suggests that what is visible on the surface is only a small portion of what lies beneath. This means that conclusions based on summary information can be misleading and do not provide the full picture of a situation.

The Iceberg Principle Suggests That