All of the following are true of institutional advertising except
A) focuses on the name and prestige of an organization or industry.
B) seeks to inform, persuade, or remind.
C) tries to keep the product's name before the public.
D) develops goodwill or improves an organization's relations with various groups.
E) advocates a specific cause or idea.
Correct Answer:
Verified
Q168: Advertising allowances
A) are price reductions to firms
Q181: The _ type of competitive advertising aims
Q187: Sears advertises its "DieHard" auto batteries as
Q196: An ad for Toyota's lowest priced truck
Q198: A major difference between reminder advertising and
Q199: INDIRECT competitive advertising seeks:
A) to develop primary
Q203: Which of the following is the BEST
Q213: _ advertising tries to develop goodwill for
Q216: Focusing a company's advertising on its name
Q219: Institutional advertising:
A) tries to stimulate primary demand
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